Inkniche Global

  Building a strong foundation to drive traffic to your business’s websites has become a great concern. For that, you need top-notch, valuable content. Great content is crucial for attracting new clients and establishing your business as a pioneer in the social media and public relations sectors. The main issue is: How can I write something that readers will genuinely want to read? Let's talk about the advantages that outstanding content has for businesses.  In this 21st century of information and technology, there is an enormous supply of information on the internet, making your challenge very clear. I need to make my content valuable in this global sea of knowledge for even the laziest readers. Here are five additional spices to add to your material to force even the most time-constrained and slothful readers to pause and absorb fresh information:  The inked spice on your topic - Writing content that readers are able to relate to and engage with is one major key. To do ...

  Inkniche Global Ghana opened up opportunities for young and talented individuals to apply for job roles that had become available due to the company's rebranding nearly a month ago. The company received nearly 1,000 applications in various areas of expertise. We were especially encouraged to see the desire and drive of Ghanaians and the African youth to do something for themselves, laying the foundation for the next revolutionary discovery. It was also encouraging to see the youth grow and expand their skill base through volunteerism, eager to help others learn and grow in their chosen fields. Today, we are pleased to announce that after a thorough interviewing and selection process, our search has brought us candidates who believe in the Inkniche Global Dream and who, through their varied perspectives, stand united in their quest to transform their world.   But wait, there's more. We also discovered a plethora of talented individuals, and after having inspiring conver...

BY DANIEL LARTEY The fact about social media is that it is not meant for only individuals but also companies. Social media helps you to interact with new users, promote your business and sell your brand to a target audience.  In order to achieve a successful social media plan, the magic does not happen in a day. It would help if you do the work, but you are not alone. There are third-party tools to generate content and track social engagement with your audience, and there is this guide. In this guide, we learn that the norm of pictures with lengthy captions and trendy hashtags is not always the best. Let’s find out why together! What is a Social Media Strategy? Simply put, a social media strategy is a plan that outlines your social media goals, how you will create content, the approaches to achieve them, and how to interact with your audience.  The plan does not have to be stressful or complicated. Just get a simple and specific goal that you understand and can achieve. Ultima...

5 Key Ingredients You Should Not Leave Out In Your Brand Strategy Brands evolve over time, and what is necessary today may not be necessary in the modern era of tomorrow. In some cases, a minor cosmetic change rather than a complete structural overhaul may suffice for a rebrand.  This allows the organization to make better use of its limited resources. At Inkniche Global, we assist you in developing comprehensive strategies that align with the needs of your customers. Here are some key strategy terminologies that our team at Inkniche Global has briefly explained. Mission a succinct and powerful statement stating the reason for your existence. Customers will understand what you stand for if you have a clear mission statement. Vision This describes the impact you want to make within the scope of your operations as well as for your audience and consumers. A good vision serves as a guide for what decisions can be made to move the organization forward. Positioning Statement This is a de...

  Three Important Brand Strategy Requirements Every Business Owner Should Know Here at Inkniche Global, we believe your brand represents the entirety of the promises you make to your customers. A brand allows people to either identify with you and partner with you, or move away from you. What your customers think about you will shape how they interact with you. A good brand strategy helps to firmly position the product or service in the mind of the customer. This strategy also allows consumers to connect on a personal level with the product or service. Many opine that a good brand strategy does a better job of turning consumers' attention to a particular product than traditional advertising. In any circumstance, before you set out to establish a brand strategy, your brand ought to have met these three requirements. 1. Cohesion Translating ideas from mere concepts to reality is a requisite for all good brands. A strong and solid strategy is key to achieving this. Both your virtua...

  Do you have a passion for brand storytelling? Are you able to employ in-depth research and content promotion to generate compelling marketing campaigns? Apply for our Senior Director, Content position.   Key Function:   Brand storytelling, integrated content Content strategy Job roles and responsibilities You will be required to create content in the following areas: 1. Editorial content 2. Brand expression 3. Web projects 4. Creative campaigns 5. Social media 6. Video production 7. Motion design 8. Photography  9. Sales enablement ( PowerPoints, Excel, and talk tracks for the sales team) 10. Strong skills in report writing and research Competencies: 1. Must have a communication, advertising or marketing degree or its equivalent from a recognized university. 2. Must have worked in the creative industry for at least 2 years. (preferably in a B2B environment). 3. Strong knowledge of Excel is a plus. must show knowledge of PowerPoint and Word. 4...