Inkniche Global

5 Key Ingredients You Should Not Leave Out In Your Brand Strategy Brands evolve over time, and what is necessary today may not be necessary in the modern era of tomorrow. In some cases, a minor cosmetic change rather than a complete structural overhaul may suffice for a rebrand.  This allows the organization to make better use of its limited resources. At Inkniche Global, we assist you in developing comprehensive strategies that align with the needs of your customers. Here are some key strategy terminologies that our team at Inkniche Global has briefly explained. Mission a succinct and powerful statement stating the reason for your existence. Customers will understand what you stand for if you have a clear mission statement. Vision This describes the impact you want to make within the scope of your operations as well as for your audience and consumers. A good vision serves as a guide for what decisions can be made to move the organization forward. Positioning Statement This is a de...

  Three Important Brand Strategy Requirements Every Business Owner Should Know Here at Inkniche Global, we believe your brand represents the entirety of the promises you make to your customers. A brand allows people to either identify with you and partner with you, or move away from you. What your customers think about you will shape how they interact with you. A good brand strategy helps to firmly position the product or service in the mind of the customer. This strategy also allows consumers to connect on a personal level with the product or service. Many opine that a good brand strategy does a better job of turning consumers' attention to a particular product than traditional advertising. In any circumstance, before you set out to establish a brand strategy, your brand ought to have met these three requirements. 1. Cohesion Translating ideas from mere concepts to reality is a requisite for all good brands. A strong and solid strategy is key to achieving this. Both your virtua...

  Do you have a passion for brand storytelling? Are you able to employ in-depth research and content promotion to generate compelling marketing campaigns? Apply for our Senior Director, Content position.   Key Function:   Brand storytelling, integrated content Content strategy Job roles and responsibilities You will be required to create content in the following areas: 1. Editorial content 2. Brand expression 3. Web projects 4. Creative campaigns 5. Social media 6. Video production 7. Motion design 8. Photography  9. Sales enablement ( PowerPoints, Excel, and talk tracks for the sales team) 10. Strong skills in report writing and research Competencies: 1. Must have a communication, advertising or marketing degree or its equivalent from a recognized university. 2. Must have worked in the creative industry for at least 2 years. (preferably in a B2B environment). 3. Strong knowledge of Excel is a plus. must show knowledge of PowerPoint and Word. 4...

 JOBS! Are you a passionate self motivating individual willing to create stunning visual experience for brands?   We'd love to have you join our team as a Creative Director.   Key Function:   To build solutions through a collaborative process driven by vision strategy and execution  Job roles/ responsibilities  You will be required to create content in the following areas. 1.Editorial content  2. Brand expression  3. Web projects  4. Creative campaigns  5. Social media  6. Video production   7. Motion design  8. Photography  9. Sales enablement ( PowerPoints, Excel, and talk tracks for sales team) Competencies: 1. Must have a communication or marketing degree or it's equivalent from a recognized university.  2. Must have worked in the creative industry for at least 3 years. ( preferably a B2B environment) 3. Strong knowledge of excel is a plus. Must show knowledge in PowerPoint word, and talk ...

F ive years after operationalisation of the new facility, The Greater Accra Regional Hospital, Ridge, approached Inkniche Global in search of a logo that could tell their story. Our creative digital team took on the challenge. We did not only give them a story but a unique element with an all-round approach for honoring greatness Our research team helped bring clarity to what the company stands for; hence, a customized logo with a bold visual identity was designed to improve customer sentiment and brand image. The logo has been used in many of the hospital's branding works and has received public admiration.

Today, a new social media agency has reintroduced itself as part of a major rebrand with a vibrant and promising brand voice that endorses brand equity. According to Lead Consultant, Daniel Lartey, the young company has consistently been researching new ways, including the use of AI, to bring added value to clients. "We had always wanted to put businesses in front of millions of potential customers," he said. After taking a break, we realized that our old brand identity no longer reflected our new agenda and trajectory for the future. So the hunt for something simple, relatable, and youthful. He added. The new initiative at Inkniche Global introduces new services and is expected to build ties with new employees. The company has also welcomed social media influencers and is expected to promote one employee to Assistant President. It will also launch a major research report on the impact of social media on corporate reputation in 2022. While on break, the agency continued to pr...